24 Oct Dairy Ghidetti joins the TrackIT Blockchain project
A new goal for Caseificio Ghidetti: tracking the supply chain via blockchain. What is it about?
Sponsored by ITA (Italian Trade Agency), the project called TrackIT Blockchain aims to give visibility to Made in Italy, focusing on the transparency of the production chain, certainly one of the main strengths of Italian companies in the food sector.
Blockchain technology is an information sharing mechanism that allows the diffusion of clear information, in this case of the production chain: where the raw material comes from, where it is processed and following which process.
Thanks to tracking via the QR code affixed to our 24 months Grana Padano Sole Luna and our Fiordilatte Mozzarella loaf 1kg, we are therefore able to:
– communicate our story in a fast and fresh way
– tell the “short supply chain” of each single production batch
These two products, accompanied by QR codes, were exhibited at the Anuga Food & Beverage fair, in Cologne, held from 7 to 11 October 2023, both at our stand and at the official ITA space, in the latter together with the other products of the Italian companies participating in this project.
This international event was in fact chosen for its official launch.